AI’s New Commodity: Microsoft’s Nadella says future growth runs on “Tokens” at WEF

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Summary

Microsoft CEO Satya Nadella, in a conversation with BlackRock’s Larry Fink, argued that AI represents a historic platform shift on par with the internet and mobile. The key to its success, however, is not just the technology but its rapid and widespread diffusion across all sectors and economies to create tangible economic surplus.

Nadella warned that if benefits remain concentrated in tech firms, AI risks becoming a bubble. He emphasized that organizations must transform by changing workflows and leveraging their proprietary data as a competitive edge.

Looking forward, he predicted a multi-model world where a company’s advantage lies in its ability to orchestrate various AI models with its own unique context and knowledge.

Key Takeaways from a conversation between Satya Nadella and BlackRock CEO Larry Fink at the World Economic Forum in Davos:

1. AI as a Definitive Platform Shift: Nadella describes AI as a paradigm shift on par with the web, mobile, and cloud, but potentially greater. He argues the core “arc of computation” has always been about digitizing the world to build predictive power, and AI is the latest and most powerful iteration of that.

2. Diffusion is Everything: The central challenge and goal is the rapid, widespread diffusion of AI technology across all economies, companies, and sectors. Nadella warns that if benefits remain concentrated in tech firms, it could signal a bubble. True success will be measured by AI improving health, education, public sector efficiency, and private sector competitiveness globally.

3. The “Token” as the New Commodity: Nadella repeatedly refers to AI computational output as “tokens,” framing them as a new commodity crucial for economic growth. A country’s or firm’s future prosperity will be linked to its ability to produce and use tokens efficiently (“tokens per dollar per watt”).

4. Organizational Transformation Required: To harness AI, companies must fundamentally change workflows and structures. Nadella cites his own use of AI for meeting prep as an example that “flattens” information flow, inverting traditional corporate hierarchies. Success requires a new mindset, skillset, and dataset (context engineering). He notes a “barbell” effect: small startups can adopt AI nimbly, while large incumbents must undergo significant change management to avoid being disrupted.

5. Sovereignty Redefined: Nadella argues the critical sovereignty debate is not primarily about data location, but about firm sovereignty. Companies must embed their unique tacit knowledge and IP into AI models they control to prevent “enterprise value” from leaking to external AI model providers. Comparative advantage in the AI era depends on this.

6. A Multi-Model, Orchestrated Future: Nadella predicts a world of multiple AI models (open, closed, custom). The intellectual property and competitive edge for companies will lie in their ability to orchestrate these various models and combine them with their own proprietary data and context.

7. Global Access and the Power Grid: While AI models are globally accessible via the cloud, their widespread application depends on infrastructure. A modern, reliable energy grid is cited as a critical, government-driven prerequisite for building the “token factories” (data centers) needed. Nadella warns Europe that its focus should be on ensuring its industries have global access to data and AI to remain competitive, not just on internal data protection.

8. Optimism on Global Spread: Nadella observes that AI talent and startup energy are now remarkably uniform worldwide, from Jakarta to San Francisco. He believes the technology, building on mobile and cloud infrastructure, can diffuse faster than previous waves and create “local surplus and economic growth all around the world.”