HeyGen’s new feature creates a convincing video in another language

Keywords: AI, AI Tools, Newsroom

HeyGen’s AI Avatars: Create a Video of Yourself Speaking Any Language

  • The AI startup HeyGen went viral for its tool that can create a convincing video avatar of a person, seamlessly translating their speech into another language while matching their lip movements and voice tone.
  • It’s being used by businesses for training and marketing, but also raises concerns about identity fraud.
  • The technology demonstrates the rapid advancement of “generative video.”

A viral video showed a businessman using HeyGen to instantly create a video of himself speaking perfect Spanish, French, and Chinese, all with his own voice and natural-looking lip sync.

The results were so convincing that it stunned viewers and showcased a practical use for AI video.

While this is a boon for global companies, it also lowers the barrier for creating highly targeted disinformation or scams. As with many AI advances, it’s a powerful tool whose impact depends entirely on who is using it and for what purpose.