The travel world feels a little quieter this month as it celebrates the life of Jorie Butler Kent, a woman whose heart and vision truly defined what Abercrombie & Kent stands for today.
As the force behind Abercrombie & Kent Philanthropy, she turned her passion for conservation and community into a global legacy that has touched countless lives.

Manfredi Lefebvre, Executive Chairman of Abercrombie & Kent Travel Group, shared a heartfelt reflection. He remembers her not just for the empire she helped build, but for the wisdom, purpose, and deep compassion she brought to every room she entered.
This month, we at Abercrombie & Kent reflect on the loss of Jorie Butler Kent, an extraordinary woman whose influence is woven into the very fabric of our company.
Jorie was a driving force behind Abercrombie & Kent and a tireless champion of Abercrombie & Kent Philanthropy. Her belief that travel could and should be a force for good shaped generations of initiatives supporting education, conservation, and communities around the world. Her impact was profound, enduring, and deeply human.
I looked up to Jorie significantly. She led with wisdom, conviction, and an unwavering sense of purpose, setting a standard that inspired all who worked alongside her. Her legacy is not only measured by what she built, but by the values she instilled and the lives she touched.
As we remember Jorie this month, we do so with deep gratitude and respect, for her leadership, her compassion, and her lasting contribution to Abercrombie & Kent and beyond.
Manfredi Lefebvre
Executive Chairman of Abercrombie and Kent Travel Group
