Watch “The Fascinating Entrepreneurs Show” with Troy Armour of Junk Kouture Interview by Natasha Miller
In this interview, Troy Armour, founder of Junk Kouture, describes the organization as a global impact business that challenges teenagers (ages 13-18) to create high-fashion designs using only recycled materials. [06:51]
The concept was born from Armour’s own experience as a creative “outcast” in his youth, realizing there was no platform to value non-sporting skills. [01:40] Junk Kouture now fills that gap, empowering young people to “be seen for who you are” and build confidence. [08:14]
Key aspects of the movement:
- Creative Innovation: The designs are couture-worthy and have evolved beyond simple art projects to incorporate technology, engineering, and the creation of new materials from things like orange peels. [12:38]
- Global Scale: The organization operates as an integrated entertainment media business, hosting large-scale events where finalists showcase their creations in a one-minute performance on stage. [08:39], [22:13]
- Impact: By being completely free for students, the platform ensures that “all you need is trash and imagination” to participate, providing bursaries and unique experiences (like red-carpet premiers) as prizes. [33:42], [30:46]
Credit: Troy Amour, Founder and CEO of Junk Kouture, learn more. Interview by Natasha Miller, July 12, 2023
